How Heide MoMA Navigated Covid-19 Online and Where to Next?

Heide Museum of Modern Art, like numerous other museums across the globe, was forced to close down to aid in the reduction of the spread of covid-19. Heide, like many other museums and galleries found the transition to online a steep learning curve. Listen in to this month’s podcast where I chat to Bernadette Alibrando, … More How Heide MoMA Navigated Covid-19 Online and Where to Next?

TikTok Museums Are on the Clock to Engage a New Generation of Patrons

With the outbreak of covid-19 museums and galleries were forced to close to assist in the reduction of the spread of the virus. This resulted in museums turning to social media and online platforms to engage with their existing patrons and even expand to new audiences. Museums leveraged their existing Facebook, Instagram and Twitter pages, … More TikTok Museums Are on the Clock to Engage a New Generation of Patrons

Art Galleries During Covid-19: A Digital Phoenix Rising From the Brick-and-Mortar Ashes!

Art galleries will emerge from the covid-19 disaster like a phoenix from the ashes. Prior to the covid-19 shutdown, galleries were brick-and-mortar only spaces; underutilising their digital resources. Covid-19 has forced galleries to reconsider how they operate, redevelop their online offerings and reassess how they engage their audiences on social media. Right now, experts are … More Art Galleries During Covid-19: A Digital Phoenix Rising From the Brick-and-Mortar Ashes!